New from Frankie!

We're so excited for all the lovely new goodies that Frankie are putting out! Coming sometime in November we will have Frankie Diaries, Calenders & their new "mook" (magazine/ book) Spaces. The all look sooo beautiful!! We can't wait. We'll also have more stock of both the Sweet Treats & Afternoon Tea recipe books. All of these beauts will make great gifts but there won't be much time to think it over as numbers will be strictly limited, don't hesitate folks or you'll regret it! We'll be posting here & on our facebook page as soon as they're in store :)

Xmas postage dates

Here are the Xmas order cut off dates. You don't want to be caught short if you're ordering online this Xmas... There's nothing worse than not having your pressies on time! :(

P & A

We've got more stock from Philippa & Alice! We love love love the Ali dress- pictured here in navy & peach silk. Swoon!

New!

More stock has been added to the online store- including the popular Darlin' dress- now available in peach & navy. Also added are our signature Swellington totes & Bon Voyage totes! With plenty of time to spare for Xmas!

Harry & Misty Pop up!

If you're a Swonderful girl you'll be very familiar with our friend Harriett Falvey- whose gorgeous designs we stock alongside our own. Harriett & her friend Misty Lang are opening their very own Pop-up store! The store is located at 47 High Street, Canterbury Arcade, Auckland and will run from the 29th October to the 23rd of December. The opening is tomorrow from 4-7 pm. Pop down to the Pop up for bubbles & discounts. What a treat!

Dior dreams

We've got this fabulous book in our workroom- Dior: A New Look, A New Enterprise (1947-57). It's a never ending source of inspiration. But there's one quote in particular that speaks to our souls- describing the Dior boutique in Paris~

The boutique was a seductive jumble of everything guaranteed to captivate the feminine imagination, a cross between the bric-a-brac of dreams and the corner of a boxroom... In apparent disorder... scarves, dressmaker jewellery, jangling ornaments, bags, gloves, scent, 'little' dresses and knitted sweaters for evening as well as daytime wear are displayed.

This is exactly what Swonderful aims to be! We know we're not quite Dior... but we can dream!

How Swonderful

I'm up in Auckland at the moment & can't wait to pay another visit to my new favorite shop~ Douglas & Bec! This beautiful little store is located at the end of Ponsonby Road on St Mary's Road in a cute little heritage store. They sell all sorts of gorgeous design goodies, from furniture & home wares to jewellery & other trinkets. They also have the sweetest little West highland terrier in residence. It's worth a visit for some quality dog time at least!

Sarah McNeil

Is. clever. She draws the sweetest little animals and names her prints things like "Trying to be Happy Most of the Time" :( We love your work Sarah! New prints, postcards, notecards, books & brooches are in the shop now.

Phillipa & Alice

New at Swonderful is a young label from some very talented graduates~ Philippa & Alice make beautiful, dreamy clothes that we just love! More pieces are due in soon- we can't wait for the navy silk number below!

How Swonderful

If you pop down to beautiful, sunny, spectacular Island bay on a weekend you'll find the neatest thing~ The Mamachari bicycle workshop- home to a talented couple who are "cycle advocates" they are importers, bike mechanics, bloggers & retailers! Doing up vintage bikes & reselling the beauts while providing a groovy atmosphere & coffee from Cafe Caribe who coincidentally are housed in our old Brooklyn shop :) Joy!

Papercup Lookbook

The Papercup lookbook is online! How lovely is our model Stacey? Just gorgeous we reckon!!

How Swonderful

We've been waiting for this day! A Date With Elvis Boutique is up & running! & just look at all the beautiful vintage & replica garments they have to offer...

Here are our picks!