Online shop is live!

The time has come! Our new website & online shop is live! We're so excited- words can't express... Click here to shop Swonderful anytime you like! More products will be made available soon. Happy shopping!!

A date with Elvis

One of the super talented lasses Petra, from our favorite local haunt Martha's Pantry has been a busy beaver setting up A Date With Elvis- her new online boutique.

A Date with Elvis will be home to reworked vintage and replica garments- specifically 1940's and 50's era. How exciting!! We can't wait to see what wonderful things she has in store.

Stay tuned, the launch is soon! x

sweet treats

The new Frankie cookbook is here! And boy have they outdone themselves this time~ it's filled to the brim with super sweet looking tasty treats. NOM.

Super Sally

Have you seen what our friend Sally Shand has been up to on her blog Rag Doll Illustrations? She has painted an amazing mural in Superette's Ponsonby store. It looks so good!! We are jealous & in awe of her amazingness. (is that a word?)



Sally's art prints, cards & journals are all available in the shop btw, so you can have a piece of this action for yourself. We can't wait to see what's next!

Courtney Brims

New! Amazingly fantastic super awesome cards by Courtney Brims. We love them so much! They're good enough to frame & at $6.50 a pop why wouldn't you? X

clever collab

A special collaboration we've been working on has just hit the racks!
Check out the bandit prints by Devon Smith at the Papercup blog.

Excitement!!

thank you & good night

Sale is over & the first drop of winter clothing from our label Papercup has landed! Keep an eye out on the Papercup blog for new photos...


Also the new (and final) issue of World Sweet World is in. We adore the cover illustration by one of our favorite local illustrators Devon Smith. This is one of the best issues yet! It's so sad to see such a beautiful magazine end, but it's for the best possible reason. Pick up your copy in store to find out why! x